'It’s people’s fears that stops them taking on challenges, I told myself that I was the greatest before I ever was. I believed in myself' Muhammad Ali

How It All Started

Why do students learn the same notions in universities as they did 15 years ago? Why doesn’t the education system teach us how to manage our finances, how to set up a business, teach us about nutrition and mental wellbeing? Why doesn’t anyone come to a corporate training and talk about shame, bullying, vulnerability, perfectionism and courage?

These were all questions that we asked ourselves when we saw that there was a gap in the way education was done or trainings were delivered. Essential life skills weren’t discussed, real life experiences weren’t shared, authentic communication and connection wasn’t made and people feel frustrated and unprepared for the real life. So we decided to use all our experiences in the corporate, artistic and real world, along with hours of researching and training to create Arttis Academy.

An academy where you learn what you weren’t taught in school, where you fill the gaps in your personal and professional growth and where you are part of a community where generosity is the norm.

In a world where we always compare ourselves to others and there’s an underlying sensation that we’re not enough, people need other people to motivate them, to inspire them , to tell them it’s possible, to empower them.

That’s what we do and we do it well!

We bring the human factor, that’s why our programmes work for business productivity and growth, for better work-life balance, for personal development.

And that’s why we’re unique!

Our passion Is Our Mission

’The most extraordinary people in the world today don’t have a career, what they have is a mission’
Vishen Lakhiani

Our mission is to create and deliver training programmes and workshops that people look forward to attending, that create a sense of community and connectivity, that have ‘aha’ moments, that have insights, that generate an athomoshere where people can be vulnerable, courageous, creative, innovative and have fun.

Our mission is to remove the stigma around learning and around personal growth, that they are difficult, that they require a lot of work, that they are boring and unnecessary. Our mission is for you to exchange blame for responsibility and to access this superpower that allows you to live your truest potential and be your authentic self.

Through Arttis academy we have developed training sessions built on the “growth mindset” on creativity, innovation, clarity and authenticity. In doing this we have used numerous studies among them being the studies done by the Harvard University, The Carnegie Foundation and the Stanford Research Centre and where they all concluded that 85% of those that were successful at their jobs had developed people skills and soft skills : creativity, emphaty, motivation, time management. Only 15% of those that were successful at work had developed technical skills and knowledge.

Also the WEF “Future of Jobs Report” 2018 assets that within the context of technological advancements and in the volatile professional world of today human skills such as creativity, complex problem solving and emphaty will be the most in demand professional skills qualities by 2022.
Our mission is to equip you for the 21st century workplace with the right skills sets and mindset, because in the era where robots and A.I. are the norm, we still need people.

And we need productive, emphatic, creative and authentic people.
More than ever!

Meet the Founders

Roxana Lupu is an actress, PhD in Theatre Pedagogy and trainer with over 10 years experience in theatre, feature-films, commercials and voice-over. She has been living in London for the last 6 years acquiring both corporate and artistic experience that she decided to bring to Romania through Arttis Academy.

In the corporate sector Roxana has worked in London as a Business Developer for Angsana, in the sales department for Ralph Lauren and Hotel Chocolat and as a educational trainer for Learning Performance proving sessions on creative learning and life skills. She also provided corporate trainings on creativity and play, creative leadership and public speaking for Nespresso, Rotaract UK and Capgemini.

Among Roxana’s acting roles there is the role of Queen Marie in the feature film ‘Queen Marie of Romania’, Queen Elizabeth II in the TV series ‘Inside Windsor Castle’ and ‘Inside Buckingham Palace’, Princess Margaret in ‘Private Lives’, Princess Tatiana Romanov in ‘Royal Murder Mysteries’ and Ana in Stuart Slade’s BU21 at Trafalgar Studios to name a few.

Nicholas Lupu is a professional actor, singer and trainer with experience in different entertainment mediums ranging from opera, musicals, operetta to feature-films, short movies and documentaries. He is also a skilled choir conductor having conducted men’s choirs for more than 10 years in Bucharest. He has been living in London for the past 6 years and has decided to bring his experience and skills to Romania founding Arttis Academy.

Nicholas has gained his corporate experience working for Nespresso, Hotel Chocolat and Picturehouse Central providing corporate trainings and workshops on creative leadership, branding and creativity and play.
Among Nicholas’ screen credits there is the role of Boris Moscovici in the feature film ‘Queen Marie of Romania’, ‘Mission Impossible: Rogue Nation’ where he played the role of the conductor and also having the pleasure of conducting London Philharmonic Orchestra, the Russian Astronaut Anatoly Nikolaev in ‘Mars1001’ premiering at the Hamburg planetarium in June 2018 shot in 360 degree for virtual reality, the educational movie ‘Richard III’ in the role of Vincent Tetulior among many short films.

Nicholas starred in the musical : ‘Marco Polo, Un Untold Love Story’ by Rogelio Chua which premiered at the ‘Shaw’ Theatre and which will have a West end trader in 2019, and in various Romanian Opera and operetta productions such as ‘Romeo and Juliet’, ‘Sylvia’, ‘The Merry Widow’ and others.

6 Reasons People Chose Us

We use humour. Yes, we deal with difficult topics, we have the hard conversations and encourage vulnerability and authenticity in our trainings however we like to use humour, funny anecdotes and real stories to make you feel less alone in your struggles. Because as Les Brown says ‘You don’t get out of life alive so you might as well enjoy it’.

We reframe your way of seeing life and bring creativity to it. Yes it does help that we have more than 12 years working in the artistic field, whether it’s acting, music, composing, teaching creativity to various groups of people. And all of this has helped us to create a different way of presenting trainings and workshops, hacking an issue from an unexpected angle and presenting an alternative version.

We don’t put ourselves on a pedestal. We’re human beings before trainers and know the struggle is real. Don’t you just hate it when someone comes in front of you, all nicely dressed and looking good coming to give a talk about “Overcoming limitations” “Raising productivity” or any other topic, not even mentioning how all of that theory applies to the real world. And then you struggle to use tactics and tips that you learned only to see that they don’t work. It’s because when you only have the theory and the trainer without the real life ups and downs, trainings and workshops don’t work. We don’t do that! We put ourselves and our experiences with the good and bad in the workshops so you have genuine interaction. We’re not perfect and we celebrate this.

We don’t put ourselves on a pedestal. We’re human beings before trainers and know the struggle is real. Don’t you just hate it when someone comes in front of you, all nicely dressed and looking good coming to give a talk about “Overcoming limitations” “Raising productivity” or any other topic, not even mentioning how all of that theory applies to the real world. And then you struggle to use tactics and tips that you learned only to see that they don’t work. It’s because when you only have the theory and the trainer without the real life ups and downs, trainings and workshops don’t work. We don’t do that! We put ourselves and our experiences with the good and bad in the workshops so you have genuine interaction. We’re not perfect and we celebrate this.

We bring up to date, fresh information from the most inspiring speakers and trainers. We update our theories and we don’t use the same notions taught 20 or 10 years ago. We like to stay ahead of the game and present all the newest concepts and trainings methods that are being used in international corporate trainings and in workshops. So you’ll be sure that you’re in great company, because from Richard Branson to Robert Kyosaki to David Allen and Brene Brown you have all the best professional and personal tools to win at life.

We care! Yes it’s a business and sure we like to take this into account, however what truly motivates us and our whole academy is that we know how much these informations have improved our lives, and we see how much people need these subjects to be debated, to be put forward and to have a light on them. That’s why we like to give back to the community with regular free workshops for various neglected groups or in schools. As we received, it’s our duty to give back as well!

What People Have Said About Roxana and Nicholas

‘A couple of years ago I saw Roxana in a terrific show at Theatre503 called ‘BU21’. She was quite remarkable and shone out amongst a very strong cast as an unmistakable talent’

Sir Michael Attenborough CBE. D. Litt.


‘He’s charming and a delight to work with. The camera likes him and he commands the screen with his presence. He’s a great actor and an amazing singer. What more can a director ask for? A beard? Well, he has one of those too.’

Jonas Grimas, Director, Bafta Award Winner